Written by Esther Ma
A practical reference and guidebook for Public Relations professionals supplemented by Prestique's own client case studies.
About the Author
Esther Ma is CEO and founder of Prestique Limited, a full-service Public Relations company in Hong Kong. Since founding the company in 1997, Esther has provided PR and marketing services to over clients ranging from fast-moving consumer goods companies such as L'Oreal, Pepsi, Unilever, to fashion brands such as Lancel, Locman and Swatch, and non-profit organizations such as The Hong Kong Ballet Group, Rotary Club and Zonta Club. Prestique Limted, as well as Esther, are extensively featured in the media. Prestique also won a PR Week Award in 2002.
Esther has a Master of Business Administraton from Columbia Business School, New York, and a Bachelor of Economics from University of California, Berkeley. She worked for Procter & Gamble (Hong Kong) Limited for five years before establishing Prestique. She is author of Conducting Your Job Search in Hong Kong, published in Hong Kong in 1994.
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- Model: BK-EM00002-00-00